Beauty merch is nothing new: Merit has moved more than 500,000 units of its Signature Bag since its launch in 2021, and before that, Glossier sweatshirts were basically considered a status symbol. When Hailey Bieber launched her now-viral Rhode Lip Case earlier this year, the product sold out almost instantly. Beauty consumers went absolutely wild for the phone case designed specifically to hold the Peptide Lip Treatment. What made Rhode’s Lip Case different from the merch that came before it was its custom-made design and impressive functionality. Rhode didn’t just slap a logo on a phone case and call it a day; Bieber and her team of savvy marketers designed something completely unique while solving a huge consumer pain point (misplacing your lip balm) and guaranteeing that every mirror selfie also doubles as a marketing moment for Rhode.Rhode raised the bar for beauty merch with its practical phone case. Now, Gen Z-favorite brand Bubble is stepping up to the challenge with the launch of the Tell All Juicy Secret Lip Balm, a hydrating and non-sticky lip balm and keychain. The innovative product marks Bubble’s first foray into the lip care category, which has seen rapid growth in recent months. Lip makeup sales surged by 26% based on dollars sold in Q1, led primarily by tinted lip balms and oils, which are currently some of the hottest products in the market.Bubble is known for its vibrant community of over 38,000 brand ambassadors who play an integral role in every product launch. According to Bubble’s founder, Shai Eisenman, lip balm has been the most requested product by Bubble’s community for years.